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The Bible

Link of Faith: Maximizing the Potential of the Web for the Local Church

Today seven million North Americans will look for religious or spiritual information on the World Wide Web. Among those requests 700,000 searches will be performed for the word 'Church' indicating that people are looking for a church or looking for information about churches in general. This offers a huge potential for the Church to offer answers to those in need of them. In fact, the web is designed to be a primary medium for people to gather information and has the potential to be the voice of the church when people cannot or will not go to the building. Like all tools the web is designed for a purpose and the better a church understands the purpose of the web the more effectively it can be used. This paper explores the primary purpose of the web and then tries to demonstrate how to apply that purpose in the local church.



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